WHAT PEOPLE SAY
To disrupt the status quo. To challenge outdated, inefficient and unwarranted paradigms that are ingrained within the industry
In the AV industry, their have been a number of "disruptive" changes introduced; VoIP vs PBX, Digital vs Analog, HDBaseT & Video over IP to name a few. These changes, or categorical shifts, were not overnight occurrences. Most of these shifts were slow to move within the traditional adoption processes. In time, there is often a defining moment where these shifts officially (or unofficially) evolve into "standards". These standards then become the status quo, until inevitably the process cycles and a new shift begins
In AV, this process is inherently flawed. This is primarily due to the fact that AV has been intentionally entrenched in mystery. The AV world is the one of the most outwardly visible and front-facing areas of technology, yet most have no knowledge of how it works (or how to fix it). As a result, the majority of projects and applications are forced to include a select few "standard" solutions; a process that is then replicated time and again
The good news? There is another way. Due to a variety of powerful (and disruptive) forces, the world of AV is becoming less mysterious. As a result, a growing number of different technologies are now open to us. Our job? To bring you that technology!
The purpose of Disruption17 is to
Introduce, Emphasize and Embrace "the Different"
The goal is not show you what is better, the goal is to show you what is possible